Who we are
Our tribe and why we do what we do
We are a community of travellers, travel entrepreneurs and storytellers that support mindful and responsible tourism.
We empower luxury hoteliers and travel designers to promote destinations with authentic stories about its people, culture, history, food, nature and wildlife.
We aim to inspire travellers and show them a new way to see the world, by celebrating the stories it has to offer.
We do what we do because we believe storytelling has the power to encourage transformational travel and promote responsible tourism. Stories help global travellers connect with local communities and share their narratives with the world.
The Postcard Pledge
Our pledge to our publishers
We pledge to be the most trusted source to discover travel content and services that advance mindful travel. We do this by partnering with a select community of partners committed to promoting mindful travel. Our mission is to amplify their voices to enable more people to appreciate the culture, heritage and diversity on our planet.
Our Pledge to our environment
We believe in social enterprise. We pledge to donate a minimum of 10% of all revenue towards community and nature conservation. We hope to increase this % as we grow.
Our pledge to our community
We pledge to hold our members trust and be an authentic source for content and products related to mindful travel.
Join the mindful travel revolution!