The Postcard Roadmap to Building A Global Search Engine For Mindful Travel
The Postcard Roadmap to Building A Global Search Engine For Mindful Travel
Our journey at Postcard Travel
“83% of travellers think sustainable travel is vital, three quarters believe they have to act now to save the planet for future generations” - Booking.com
“68% of travellers want the money they spend on travel to go back to the community” - Amadeus
The future of mindful travel
Whether it’s staying at India’s first desert botanical resort Kaner Retreat, or going on a tour in Sierra Leone with Dr Raj Joshi of Adventure Boutique, the future of mindful travel is packed with creative entrepreneurs looking to make a positive impact.
These are the people behind boutique hotels and tours that offer guests immersive experiences, curated with local stories of their lands. While many of them are independently owned and spread around the world, they share a common purpose… to use their work to empower local communities and promote responsible tourism.
So, how does one bring them together and build a global search engine for mindful travel?
At Postcard, we set out to find a way keeping a core belief in mind. That marketing mindful travel needs to lead with inspiration, and inspiration is found in local stories… local stories told by local people working together to bring about change in their environment.
We believe inspired travellers are the ones who engage in mindful travel and help contribute in empowering local communities where they visit.
To start building a global search engine, we needed a global database of stories. To showcase the stories, we needed a new digital media format that was easy to consume and familiar to all.
We drew our inspiration from a Postcard, a 2-sided media format for storytelling and a brand name that was fun, simple and travel related. We designed and developed a digital version of a Postcard with a flip animation to store and present the stories. To organise the stories we created the Postcard Page, a collection of local stories published by a hotel or travel designer.
Once a Postcard page is published by our partners, we promote it and it’s stories to our community through our Website, Newsletter, Facebook, Instagram and LinkedIn, and drive leads and bookings for our partners.
While most of our partners cater to the affordable-luxury and luxury clientele, we also have tours designed for the ultra-luxury mindful traveller.
With every partner that joins Postcard, we add more stories to our global database and move closer to building a global search engine for mindful travel. With every traveller that books with our partners, we make a small positive impact in the world.
Amit Jaipuria
Founder and CEO
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Join us as a partner
We are onboarding boutique hotels and tours to create their Postcard pages and showcase their stories. If you are interested to learn more, please email me at amit@postcard.travel
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Stay inspired with daily local stories shared on our social media channels
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