How can travel be used to serve as a Force for Good?
An idea to inspire a new generation of mindful travellers through Storytelling!
What if we as travellers could travel on tours and stay in hotels that supported local communities and promoted responsible tourism? What if we could be offered a more immersive travel experience than simply checking off items on bucket lists?
What if we could see Botswana through the eyes of someone who was adopted by a local Shaman? Or travel to Antarctica on a tour designed by the youngest person to trek across the continent? Or travel to Ladakh with someone who wishes to preserve the living heritage of the land and support the local pashmina economy?
There is a new generation of hotels and travel designers that offer immersive experiences through tours and hotel stays that invite travellers to explore destinations with local stories in mind. These brands support the local community through their work and share a passion to promote responsible tourism.
When speaking with many such hoteliers and travel designers, we learnt that their biggest business challenge was finding mindful travellers who were interested in this way of “story-based travel”. For them advertising on Google was expensive and social media was noisy and not optimised for brand promotion and lead generation.
We also asked travellers what they thought about this form of travel. Many were unaware that such hotels and tours existed, and those who were, said it was hard to find them via Google or social media. This is because Google was ads driven and showed results that were optimised for SEO and social media was noisy and cluttered with selfies and generic content.
This is where Postcard comes in.
At Postcard, we partner with this global community of boutique hoteliers and travel designers and bring them together on a global platform specifically designed for mindful travel and storytelling. We invite them to publish local stories of people, culture, history, food, nature and wildlife. We share these stories with a global community of travellers via our website, social media channels and upcoming podcast to inspire and invite them to come onboard and join the traveller community on Postcard. We then help connect them with our partner hotels and tours for enquiries and bookings.
Our mission is to build the “Wikipedia of stories of people and places”, by having our partners publish local stories from around the world, and create a “Search engine for mindful travel” to help travellers discover and connect with our partner hotels and travel designers.
To gain access and market to a global community of mindful travellers, partners pay an annual fee to be listed on the Postcard directory of hotels and tours. They also pay a commission on sales that convert via leads on the Postcard platform.
While we are bringing together a global community of mindful travellers, we are offering discounts and incentives for hotels and tours that align with our vision to come onboard and join us on this journey.
If you are a boutique hotelier or travel designer who may be interested in learning more about Postcard and how we can help you, I invite you to please email me at firstname.lastname@example.org and we could setup a time to speak.
And if you are a traveller looking to be inspired by stories of our world, we invite you to subscribe to any of our social media channels for a daily dose of inspiration from one of our partners.
You can also read our blog and subscribe to our newsletter to receive stories from tours and hotels from around the world!
Come discover a new way to travel. Build your bucketlist of local stories and find like-minded boutique hotels and tours to partner with. Come, join the mindful travel revolution!
Founder and CEO
Postcard - Mindful Travel and Storytelling!